So Pho Vietnamese Cafe - Central Park Jakarta
So Pho is a chain Vietnamese cafe originating from Singapore. So Pho has commissioned studio.talk for its second outlet in Indonesia, located in Central Park in the western part of Jakarta. Through the layering of different textures and local materiality to offset and balance the predominantly homogeneous tone of the previous outlets, So Pho Central Park is an attempt to blend the continuity of the So Pho brand familiarity whilst also injecting an element of currentness as well as a sense of place and locality.
Levina Limanjaya, Karina Wiriadidjaja, Shania Tahir, Prameswari Pujianto