Papilion Plaza Indonesia
Sited in the most prominent retail address in Jakarta, Papilion Duo is a retail store that specializes in bringing in cutting-edge premium street fashion and lifestyle brands. As a sophomore store to the flagship sister in Pacific Place, the store was designed to act as a concept store which will showcase more of the casual street wear lines they carry. Despite its size constraint, the store maximizes its hole-in-the-wall location to emulate itself as a modern take on a classic window display found in renowned department stores across the globe. Doors are designed to slide open to further invite pedestrian traffic into the store while mirrors are installed at the back wall to give an illusion of a larger space, thus avoiding the sense of claustrophobia. Inbuilt joineries as well as the island bench in the center of the space are designed to enable visual merchandisers to play around with varieties of display methods in order to constantly keep the space dynamic, whilst the central wall in the middle of the space acts as a device to conceal the cashier and the changing room behind.