Osella Plaza Atrium
OSELLA is a pioneer ready-to-wear line that was a household name in Indonesia in the 90s. They approached us to help re-energize and revamp one of their store as part of their new campaign to tackle the younger demographic - millennials specifically. We interpret the design of the pilot store in Plaza Atrium as an open welcoming shopfront which reflects the integral spirit of OSELLA - youthful, vibrant and casual without being too intimidating to its existing customer base.
Levina Limanjaya, Karina Wiriadidjaja, Hendar Prihatin
Levina Limanjaya, Prameswari Pujianto